The Revolutionary Potential of Minority-Owned Media

Murali Balaji SAVE THIS


As the field of journalism enters into an uncertain period, and many media institutions struggle to reinvent themselves in a period of declining revenues and polarized audiences, publications such as The North Star may be cultivating a new way of approaching media.

The idea of movement-based, minority-owned media institutions isn’t new. However, minority-owned and led media content producers such as The North Star have carved out a niche as social-justice oriented spaces for journalists of color to publish. They also have embraced strategies such as movement-based subscriptions, in which consumers are not only buying the content, but the idea behind it. Similar strategies have been deployed by companies that ask consumers to pay a higher-than-market cost to subsidize socially responsible production.

The trajectory of The North Star comes at a time when journalists and media scholars are confronting the long, slow and painful demise of many media outlets….

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